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Dive into the world of iOS app development trends in 2025 and discover how they are reshaping the iOS app development industry.
By Lokesh Dudhat
Last updated on: November 15, 2024
The mobile app development industry is constantly evolving, and the iOS platform is no exception. As we’re already in 2025, keeping an eye on iOS app development trends and technologies shaping the industry is essential.
According to recent statistics, the global mobile app market has reached a staggering $240 billion in 2023, growing at a CAGR of 13.4%. With such a large market, experienced iOS developers must stay ahead of the curve and implement the most cutting-edge development practices.
In this blog, we’ll explore the top iOS app development trends set to dominate in 2025, providing developers with the insights they need to create truly innovative and engaging mobile apps.
Here, we’ll see the latest trends in iOS app development that will reign the market in 2025. With so many of the latest developments in the app development trends, even iOS app development remains untouched by this wave.
Artificial intelligence (AI) and machine learning (ML) are rapidly contributing to not only major iOS app development trends but also to the mobile app development trends category.
AI has become more accessible and affordable for developers. This makes it possible to include advanced features such as personal assistants and image recognition in iOS apps. Integrating AI with iOS app development gives custom mobile app development services a new dimension.
In 2025, we’ll see more AI-powered iOS applications being developed for the enterprise market. Machine learning and edge computing, as well as deep learning techniques such as generative adversarial networks (GANs), will power these applications.
The Core ML framework by Apple plays a crucial role in this industry. It enables developers to integrate machine learning models into iOS applications seamlessly. This framework enables developers to add features such as image recognition and natural language processing. These features can help improve the user experience.
For example, an app using Core ML for image recognition could automatically categorize images based on the objects within them. This way, users can easily find what they need. Additionally, natural language processing can enhance voice recognition and respond to voice commands, making the app more intuitive and user-friendly. In this way, AI-powered iOS applications can help you better meet your needs.
Voice bot apps are all about resolving your queries from your voice commands. They work in a similar manner as those of chatbots, wherein you have to type your query. AI-powered Voice bots make it a bit easier for you by removing the need to type and giving you answers. These are centralized systems to answer customer queries through voice.
Chatbots are the new trend in app development. Many companies use chatbots to increase their customer retention rate and sales. Online businesses use chatbots as virtual assistants to help customers with their queries. Additionally, chatbots provide them with information about the product or service they need.
A recent HubSpot article on AI found that 40% of consumers prefer to interact with businesses through chatbots and customer support as long as their inquiries are promptly addressed with no delay in response.
As a result, businesses have invested heavily in chatbots as an alternative way to interact with customers. And it’s not surprising: Chatbots allow companies to save time and money by cutting out human interaction altogether.
Several factors, including the growing popularity of messaging apps and the shift toward mobile devices as our primary computing platform, have driven the rise of chatbots. AI has given a “Gen-Next” dimension to mobile experiences.
As chatbots become more sophisticated, they will offer greater value to users and businesses. They have various applications, including customer service, sales and marketing, research, content creation, and others. Today, health care, financial services, and education applications are increasingly relying on chatbots.
Have you ever tried this?
“Siri, open a voice user interface video on YouTube.”
This is conversational AI integration in iOS apps. Siri is the AI-powered voice assistant for iOS apps. Yet another famous example is Google Assistant. These are typical instances of AI-powered Voice user interfaces.
Voice user interfaces are user interfaces working on speech recognition and natural language learning models. Similarly, voice assistants also work on the natural language processing principle and adapt to user choices over a period of time. iOS developers implement AI to redefine user convenience and accessibility to the VUIs to make them smart.
Voice assistants majorly assist you with your voice commands. They can perform mundane tasks like setting up a reminder alarm, playing any video or song, or controlling the smart home, all with just a single command from you.
Whenever you hear the “ting” sound on your iPhone, you immediately check your phone. This is micro-interaction working at its best. The LinkedIn “whoosh” sound or the “bell” sound when you subscribe to any channel on YouTube.
Micro-interactions are implemented by iOS or iPhone app developers to enhance user engagement feedback and make it more personalized. It is one of the most known but underrated iOS app development trends.
Security has become the most important aspect to consider when developing an iOS application. A recent study by Acronis Cyber Protection Operation Center shows that the average cost of a data breach is set to surpass $5 million in 2023.
With so much at stake, iOS app developers must build security into their apps from the ground up by following best practices like:
To secure iOS mobile apps, developers can use various security measures such as hashing, obfuscation, encryption, and key storage encryption.
For the same purpose, Apple launched AppTransportSecurity (ATS), which developers can integrate into iOS apps to enhance security and protect privacy and data integrity in connections between the app and web services. High-level security will become more important in the coming years. It’s because cybercriminals continue to find new ways of infiltrating mobile devices and stealing confidential information.
Optimizing your app store visibility and app conversion rate is simply App Store Optimization. It is done for the Google Play Store, and for iOS users, it is for Apple App Store.
One of the most modern iOS app development industry trends is App Clips. App clips were designed with user convenience in mind. The iPhone user can easily access a small part of the app without downloading it from the App Store. This is a unique way to prioritize user experience while simultaneously saving on memory space. Businesses looking to get an app can ask the iPhone app development service provider to include such features in the app during development.
It is something very similar to what Instant Apps for Android users have to offer. ParkWhiz is one such example of App clips for iPhone users, which is used to find a parking spot and park in cities. It offers increased brand reach while improving user convenience.
IoT, or the “Internet of Things,” refers to the increasing prevalence of electronics, software, sensors, actuators, and connectivity in physical devices, vehicles, and other items.
The integration enables these objects to communicate and transfer data. It allows for greater integration of the physical world into computer systems through the existing network infrastructure.
With IoT, users have the ability to remotely control their smart home devices, such as lights, thermostats, and security systems, through their iOS devices.
IoT integration within apps allows for increased automation. Users can set schedules, routines, and notifications for their smart devices, making their daily routines more streamlined and efficient.
In 2022, there was an 18% increase in the number of connected IoT devices, bringing the total to approximately 14.4 billion.
With billions of people using this many connected devices around the globe, it only makes sense for expert iOS developers to incorporate them into their apps to provide a better user experience overall.
Two technologies that you can use to create more engaging iOS apps include Augmented reality (AR) and virtual reality (VR). In the next few years, we’ll see more companies integrate these technologies into their apps, making them more attractive to users.
iOS developers can use AR/VR to create apps in various industries, such as:
Apple has made a substantial impact on this trend through its innovations. It introduced:
The popularity of smartwatches and other wearable devices is rapidly growing. Wearable technology is on track for a sizable growth rate of 14.6% CAGR between 2023 and 2030. As a result, the development of wearable apps is becoming a key trend in iOS app development.
They may run on smartwatches, fitness trackers, or wearable devices. Wearables are becoming increasingly popular in the market, with the Apple Watch being one of the best-known products.
You can use wearable apps for various tasks, such as tracking fitness, checking the weather, or receiving notifications. These apps can provide users with quick and convenient access to important information and functions.
However, the development of wearable apps presents certain difficulties. Developers must take into consideration the following for wearable app development:
In addition, developers must design wearable apps with security in mind, as they will have access to sensitive personal data.
Amid all challenges, wearable technology can greatly improve users’ lives. They can provide users with quick and convenient access to important information and functions.
Mobile wallets are one of the most recently adopted iOS app development trends. A mobile wallet, also known as a digital wallet, is an application that allows users to store credit, debit, loyalty, and rewards cards all in one place.
The rise of mobile-first countries like India and China fueled the growth of mobile wallets. They have adopted this technology early on due to their high smartphone penetration rate and many unbanked customers.
Juniper research suggests that, by 2026, mobile wallet users will exceed 5.2 billion global users. This represents a market potential of over half of the global population, demonstrating its significant potential.
The most popular mobile wallet services are PayPal, Apple Pay, Google Pay, and Amazon Pay.
Mobile wallet apps also have helpful features like loyalty programs and gift cards. As a result, they help businesses generate more sales from their existing customers by increasing retention rates and customer satisfaction levels.
Mobile commerce involves buying and selling goods and services through mobile devices like smartphones and tablets. With the rise of e-commerce and the increasing adoption of mobile devices, there is a growing demand for apps that facilitate mobile commerce transactions.
Mobile commerce apps offer features that make it easy and convenient for users to buy and sell goods and services. These features include mobile payments, in-app purchasing, and personalized recommendations.
By leveraging the latest technologies, such as secure mobile payment systems and AI-powered recommendations, mobile commerce apps can provide users with a seamless and efficient shopping experience.
Mobile commerce apps offer numerous benefits. For example, they provide users with a convenient way to shop on the go without visiting physical stores or websites. Additionally, by using mobile devices to make purchases, users can take advantage of personalized recommendations based on their browsing and purchasing history. These features help users find the products they are looking for.
The trend toward mobile commerce is expected to grow as e-commerce expands and more consumers adopt mobile devices as their primary shopping means.
Developers who can create innovative and user-friendly mobile commerce apps will be well-positioned to take advantage of this growing trend and offer new and exciting experiences to users.
Developers are increasingly utilizing the cloud as a platform to develop applications and services. This trend is expected to continue in 2025 as more businesses recognize the benefits of cloud technology.
Some widely used cloud-based apps available in the Apple Store are Google Drive, Dropbox, and Microsoft Office 365.
Cloud integration is an essential part of any iOS application. It can solve different problems, such as:
Apple developed Cloudkit as a comprehensive cloud platform for developing, organizing, and managing powerful cloud apps. It includes a suite of APIs that enable developers to create apps that can store data on Apple’s servers and sync it across all user devices. Some of its features include:
Cloud integration will take the front seat as developers continue exploring ways to make their apps smarter and more efficient with less work.
Swift is an open-source programming language developed by Apple that is both powerful and easy to use. It is specifically designed for app development on iOS, iPadOS, macOS, watchOS, and tvOS.
Swift 5.7.1 is the latest version of the Swift programming language, which was introduced in November 2022.
The new version will bring new features and improvements that will make the language more efficient and user-friendly.
The impact of Swift 6 on iOS app development will be significant. It’ll enable developers to write code faster, safer, and more efficiently. The new version may include improved performance and syntax, along with debugging and testing tools. This will allow developers to create high-quality and reliable apps more quickly and easily.
Businesses are advised to hire iOS developers who can focus on writing logical code of high quality. They must have comfort in using consistent APIs and modules, straightforward syntax, and other factors for compatibility.
With Swift 6, iOS app development will become even more accessible to a wider range of developers, allowing more innovative and diverse apps to be developed.
SwiftUI is a modern and declarative framework for building user interfaces for Apple platforms. Apple introduced it in 2019. They designed SwiftUI to make it easier and faster for developers to create great-looking and responsive user interfaces.
SwiftUI allows developers to write less code by taking care of much of the layout and presentation of content. The framework provides a simple and consistent syntax for building user interfaces, making it easier for developers to understand and use.
SwiftUI’s declarative approach also makes it easier to predict and debug the layout of the user interface. This makes it a great tool for building both complex and dynamic user interfaces, as well as straightforward ones.
With SwiftUI, developers can take advantage of the latest advancements in Apple’s platform technologies and create truly native apps for Apple’s devices. SwiftUI is a game changer for iOS app development and will revolutionize the domain of iOS app development services. It is set to be one of the key iOS app development trends in 2025.
The release of iOS 17 should be imminent, following Apple’s typical pattern for introducing new iOS versions. There are already rumors about the features it will bring. You can expect an improved user experience, heightened security and privacy, a better App Store, and added customization options for Apple devices.
GSMArena reports that the iOS 17 update is expected to launch in September, coinciding with the release of the iPhone 15 series. The update will prioritize enhancing stability and efficiency, as well as supporting Apple’s Reality Pro AR/VR headset.
The report also states that the Music app in iOS 17 will undergo changes. The upcoming operating system will be compatible with six devices featuring the Dynamic Island feature, including the iPhone 14 Pro and 14 Pro Max. All four rumored models of the iPhone 15 are also expected to have the Dynamic Island feature.
Apple Pay enables users to make payments and complete transactions through their Apple devices as a mobile payment and digital wallet solution. With Apple Pay, users can pay for goods and services at participating stores. They can make online purchases, send and receive money from friends and family, and more.
The benefits of using Apple Pay for users include:
The use of Apple Pay has seen a considerable surge in recent years. It is expected to continue as more consumers adopt mobile payments for their convenience and security. As a result, it’s predicted that Apple Pay integration in the iOS apps will continue to rise in the coming years, further cementing its position as a leading mobile payment solution.
In the world of iOS app development, there is a growing focus on UI/UX, or user interface and user experience design. This involves designing app interfaces that are intuitive, seamless, and visually appealing, making it easy for users to navigate and use the app.
Businesses are realizing that they need to provide a great user experience if they want their customers to return again and again.
Developers use innovative design elements, such as 3D graphics, augmented reality, and personalized recommendations, to create truly unique and engaging user experiences. Good UI UX design services offer these design components to improve the app’s aesthetic appeal. Also, they increase the app’s functionality, making it more accessible and user-friendly for users to access the necessary features.
The goal of UI/UX design is to create an app that looks good and provides a smooth and enjoyable experience for the user. By doing so, developers can increase user engagement and satisfaction and improve app performance and popularity.
The demand for camera-focused apps has skyrocketed in recent years. Due to the impact of the Covid-19 pandemic and the shift to remote work and online communication, the shift saw a massive rise.
With more people spending time at home and relying on technology to stay connected, the demand for apps that leverage the camera for various purposes has increased.
One area where this trend is particularly noticeable is the development of video conferencing apps. They have become essential tools for remote communication and collaboration. Video apps allow users to participate in virtual meetings, presentations, and discussions from anywhere in the world, using their smartphone or tablet cameras.
Social media is another area where camera-focused apps are gaining popularity. Social apps with features like TikTok, Reels, and others have become increasingly popular. It’s because users look for new and creative ways to share their lives and connect with friends and family. These apps leverage the camera to enable users to create short video clips that they can share with a wider audience.
Super apps are all-in-one platforms that offer users a wide range of services, including messaging, transportation, payment processing, and more. They offer a centralized and convenient platform for users to access multiple services, eliminating the need to switch between various apps or websites.
Super apps have become increasingly popular in Asian markets, such as China and India. They have gained massive user bases and become essential tools for daily life in these countries. Some of these regions’ most popular super apps include WeChat and Alipay in China and Paytm in India.
The concept of “super apps” is expected to gain traction in other regions as well. Users are seeking out more convenient and integrated ways to access the services they need. This trend presents new opportunities for mobile app developers, who can create “super apps” that bring together a wide range of services and offer an integrated experience for users.
By leveraging the latest technologies and innovative designs, developers can develop super apps that are easy to use, highly functional, and visually appealing.
Some of the key benefits of super apps include:
By providing users with a centralized platform for multiple services, super apps can help simplify their lives and reduce the time and effort required to access the services they need. Additionally, super apps can help protect users’ personal and financial information by offering a secure platform for transactions and data storage.
On-demand apps are a growing mobile app development trend in the app industry. allowing users to request and receive services in real time. They provide a broad range of services, such as ride-hailing, food delivery, and home services. With these apps, users can quickly access the services they need with just a few taps on their mobile devices, making their lives more convenient and adaptable.
On-demand apps have two key benefits:
As the trend towards on-demand services continues to grow, it is expected that more and more app developers will create new and innovative On-demand apps to meet users’ needs. With the increasing demand for convenient and flexible services, on-demand apps are set to become an important part of the mobile app landscape in the coming years.
Gamification is the trend of incorporating game design elements into non-game contexts to increase user engagement and retention. This trend has gained popularity in recent years, particularly in the realm of mobile apps. Gamification can take many forms, such as:
The goal of gamification is to make a task more enjoyable and engaging by making it feel like a game. By adding elements like rewards, points, and challenges, gamification can increase user engagement and motivate users to continue using an app. Hire iOS developers who are aware of such gaming components to deliver a high-performing iOS gaming app. This can lead to increased user retention and more active engagement, positively impacting an app’s overall success.
For mobile app developers, gamification offers a unique opportunity to create more engaging and entertaining apps that keep users coming back for more.
CRED is an excellent example of gamification in the mobile app industry. It is an Indian fintech company that offers a rewards program for users who pay their credit card bills on time. The app uses gamification elements such as coins, rewards, coupons, and discounts through games to motivate users to keep paying their bills on time.
This gamification-based approach has successfully engaged users and kept them motivated to use the mobile app. The app has over 7 million users, and the gamification elements have helped to increase user engagement and retention.
Dark Mode is a widely embraced trend that can be utilized in various forms. It involves not just darkening the entire app, but also strategically using the appropriate amount of light.
The dark mode isn’t just about making something look good on the screen. It’s also about performance and energy consumption. The dark mode is easier on the eyes, especially in low-light environments. It can also help extend the battery life of mobile devices, which is especially important for users who are constantly on the go.
Many popular iOS apps now support dark mode, including
This list is not exhaustive, but it gives a good idea of the wide range of apps that now support dark mode. With the growing popularity of dark mode, many more apps will likely incorporate this feature.
Siri Shortcuts is a powerful feature in iOS that allows users to automate tasks and perform specific actions within an app using voice commands. For example, you can quickly create a Siri shortcut to order your favorite food from a delivery app or start a workout session in your fitness app.
Developers can integrate Siri Shortcuts into their apps to provide users with a convenient and hands-free way to interact with their apps. The feature uses natural language processing to understand the user’s intent so that users can easily create and execute shortcuts.
Siri Shortcuts can also be combined with other features in iOS, such as notifications and the widget panel, to provide users with an even more seamless experience. With the growing demand for voice-activated technology, Siri Shortcuts has the potential to improve user experiences within iOS apps.
Swift Package Manager is a tool for managing dependencies and sharing code between Swift projects. It provides a centralized way for developers to access and use code libraries, making it easier to maintain consistency and reduce the amount of redundant code across projects.
With the Swift Package Manager, developers can search for and import packages, manage dependencies, and easily update or remove packages when needed. The manager also allows developers to share their code by creating packages and publishing them on a repository.
This tool helps to streamline the iOS development process and improve collaboration between developers, making it easier to manage complex projects and accelerating the release of new features and updates. Additionally, the Swift Package Manager is integrated into Xcode, providing developers with a seamless and user-friendly experience.
iPadOS is a tailored operating system created specifically for the Apple iPad device. It offers a range of unique features and capabilities optimized for the iPad’s larger screen size that helps create custom mobile apps.
Here’s a breakdown of what iPadOS 16.3 brings in 2025:
Developers can take advantage of new and existing features to create iPad apps that offer users a more immersive and interactive experience. For example, the drag-and-drop feature allows users to move and transfer files, images, and text between apps quickly. At the same time, the split view and slide-over enable users to multitask and access multiple apps simultaneously.
iPadOS also supports advanced technologies such as ARKit, Core ML, and Metal, which enable developers to build cutting-edge apps that incorporate augmented reality, machine learning, and high-performance graphics.
By designing apps specifically for iPadOS, developers can create more engaging and productive experiences for users while also taking advantage of the unique capabilities of the iPad.
Swift Playgrounds is a powerful tool that helps developers learn the basics of Swift and iOS app development.
This educational tool provides a fun and interactive environment where developers can experiment with code and see the results in real-time. It’s designed to help developers learn the basics of Swift programming and how to create iOS apps, making it an excellent resource for anyone interested in app development.
Playgrounds are a great way to get started with Swift because they allow you to make changes without worrying about messing up your code. It is possible to share your code with others, allowing them to observe its functionality.
Additionally, Swift Playgrounds includes interactive tutorials, games, and challenges that help reinforce the concepts and skills learned in each lesson.
5G networks boast significantly faster speeds and decreased latency compared to prior generations of mobile networks. This increased speed and performance open up new possibilities for iOS app development, allowing developers to create more advanced and interactive apps.
With the widespread adoption of 5G technology, there is an increasing demand for optimized apps to take advantage of the faster speeds and lower latency that 4G networks provide. This means developing apps that can handle increased amounts of data and support real-time interactions, leading to improved user experiences and increased efficiency.
Whether streaming high-quality video content, conducting video calls with minimal lag, or providing real-time updates, 5G support is a crucial aspect of app development in the 5G era.
SolGuruz is a top-rated iOS mobile app development services company offering businesses comprehensive mobile app development services.
Our team of expert iOS app developers can help you bring your app ideas to life by delivering high-quality and user-friendly mobile apps. They’re well-versed with the latest technologies and trends in the iOS app development industry. Also, they offer tailored solutions to meet your unique business requirements.
Our mobile app development agency has the skills and expertise to deliver an app that exceeds your expectations. You will have a solution whether you want to build a simple app or a complex enterprise solution. As a mobile app development partner, we’re known for our prompt communication, flexibility, and commitment to delivering high-quality results to become a reliable iOS app development partner.
Staying informed about the latest iOS app development trends and technologies is essential in an industry that is constantly evolving.
In 2025, the iOS app development trends discussed in this blog, such as AI-powered iOS apps, Swift updation, and iOS 17, are set to revolutionize how businesses approach mobile app development.
By leveraging these trends, businesses can improve the user experience and create innovative and efficient mobile apps that can drive growth and success. With the help of a top iOS app development company, you can stay ahead of the curve and create apps that stand out in a competitive market.
It’s an exciting time for the iOS app development industry. We expect to see many more advancements and breakthroughs soon.
Yes, iOS development has a future. The popularity of Apple devices, especially iPhones, has been consistently increasing and is expected to grow. The App Store also remains a lucrative platform for developers to create and distribute apps with billions of dollars involved. Furthermore, Apple continues to invest in new technologies and platforms, such as ARKit and SwiftUI. They provide opportunities for developers to create innovative and cutting-edge apps.
For 2025, iOS app developers should concentrate on Core Machine Learning, AI, and IoT. There’s also an emphasis on up-to-date technologies like iBeacon and AR.
Apple’s official programming language, Swift, and the Integrated Development Environment (IDE), Xcode. Apple designed both tools specifically for iOS app development. They provide a range of features and resources for building high-quality, user-friendly apps for the Apple ecosystem. Additionally, using Swift and Xcode helps ensure your app will work well with the latest iOS versions.
The latest version of iOS is 17.3, which includes several important updates and new features. One of the most notable new features in iOS 17.3 is the integration of security keys into Apple ID. Users can now use a security key as an additional layer of protection when logging into their Apple ID account.
Apple has ended support for several iOS devices launched before 2016, including the iPhone 6, the iPhone SE, and the iPhone 7. This means that these devices will no longer receive updates or security patches from Apple. Also, users will no longer be able to download the latest iOS software or apps from the App Store.
Written by
Lokesh is a Co-Founder and Chief Technology Officer at SolGuruz, a senior technical consultant with over 10 years of experience in exploring the horizon of the software development industry. He has worked closely with startups and enterprises, mentoring them in engineering their tech solutions. With a hands-on experience of 10+ years as a developer, he has delivered solutions using a wide range of technologies such as iOS, Android, Angular, Node, RTC, React, MongoDB, PostgreSQL, Python, and many more. At SolGuruz, we believe in delivering a combination of technology and management. Our commitment to quality engineering is unwavering, and we never want to waste your time or ours. So when you work with us, you can rest assured that we will deliver on our promises, no matter what.
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