Engineering Quality Solutions
This blog breaks down the cost of developing a fitness app, covering key factors like features, development team, tech stack, and platform choice. It explores cost ranges for different app types, offers tips to reduce costs, and discusses monetization strategies. Investing in a fitness app can be highly profitable with the right approach.
How much does it really cost to develop a fitness app?
Spoiler alert: It does not just include coding costs.
Undoubtedly, the global fitness app market is growing at a CAGR of 22.5%.
From couch-to-completing 5k steps every day to hardcore gym lovers, the market is filled with fitness freaks who are looking for that perfect app to track, train, and transform their health.
And if you’re a business mind is thinking that, “Hey, I also want a slice of this market,” you’re not alone.
But do you know how much does it costs to make a fitness app?
Well, it also varies like workout plans (wildly)
In this blog, we’re breaking it all down →
Let’s get into it!
Fitness apps are making life easy for the health freak, and for businesses, they work as a great revenue stream. Let’s take a look in detail how it works for both users and businesses →
Post-COVID, a health wave is going on! People are more health-conscious than ever.
A high-performing app that comes into this this huge market, providing an easy way to achieve their health and wellness goals and give them personalized workout plans at cost-effective prices- well obviously they will buy it!
Your fitness app solutions can generate steady, recurring income through subscriptions, premium memberships, or in-app purchases, which creates a reliable revenue stream for your business and long-term profitability.
You don’t have to hire experts to run your app!
It’s just a one-time investment. After development, you only need to pay for the ongoing maintenance and update costs yearly.
Fitness apps allow users to track their progress, set goals, and work out from the comfort of their homes and devices.
Many workout apps offer personalized nutrition advice or real-time feedback based on a user’s fitness level and goals. This makes customers feel like they have a personal trainer with them without the cost of hiring one.
Fitness apps cost much less than traditional gyms!
Subscription plans usually start at $20, and you’ll get personalized recommendations. Whereas gyms charge 100s of dollars for personalized plans.
The cost of developing a fitness app depends on various factors!
Below, we have explained these factors in detail so that you understand them:
The main cost driver is the features and functionality you want in your fitness app. To build a successful fitness app, these are some of the core features to include:
Remember, the more features you add, the higher the cost. Especially (good luck with cost) if you’re integrating AI algorithms for personalized recommendations.
Next, the team behind the app plays a huge role in the price. Here are the main roles you’ll need in your development team:
If you go on and build your own team, it will cost you a lot! And to be honest, it won’t make sense just for one fitness app project!
So what’s your best?
Hire Mobile App Developers from a Fitness App Development Company, as they will help you build a fitness app at lower rates (potentially cheaper).
The tools and technologies you choose play a very important role in the mobile app development process (financially as well!)
Yes, it’s an important decision to make. Therefore, don’t compromise on this one!
If you want to build an AI-powered fitness app, then it will require technologies like
These technologies come with costs and the complexity of the AI models. Hence, they will be priced more because building AI models takes time and expertise.
The app’s wireframing and design play a huge role in how much your fitness app will cost. If you want a simple design, it might cost less. But if you want sleek animations, interactive elements, and a polished look, be ready to pay a hefty amount!
Do you want your app on both iOS and Android or just one platform?
Yes, even this decision of yours greatly affects the cost of developing a fitness app.
Keep in mind:
There are a few other factors that will contribute to the cost of developing a fitness app →
Once your app is launched, you will still need your development team for:
Therefore, you need to continue investing in app maintenance to ensure it works smoothly and evolves over time.
The region from where you hire your development team also influences its cost.
If you are hiring app developers from India, it will be more affordable than regions like the USA or Europe.
Developing and launching your fitness app is not enough! You also need to focus on getting users to download and use it.
Therefore, you need to market and promote it. These are the costs you’ll incur after your app is up and running.
Your fitness app needs a robust backend infrastructure to store data, process requests, and support real-time AI analytics.
Here’s what goes into it:
When it comes to fitness apps, security is important.
Why? Because they collect sensitive data, including personal information, health data, and financial details for in-app purchases.
Here are the key security-related costs:
After finally going through the factors that directly or indirectly influence the cost now, it’s time to see the fitness app development cost breakdown finally
Type of Fitness App |
Description |
Estimated Cost Range |
Basic Fitness Apps | These apps include important features that are required to build a successful fitness app with minimal design like:
| $10,000 – $25,000 |
Medium-Level Fitness Apps | These apps offer advanced features like
| $25,000 – $50,000 |
High-End Fitness Apps | Comprehensive fitness apps have
| $50,000 – $150,000+ |
We understand that developing an AI fitness app can be expensive, but with the right approach, you can keep the costs in check without compromising quality.
Here’s how you can develop a fitness application cost-effectively:
Did you know that using frameworks like Flutter allows you to reduce your cross-platform development costs by 50%? How?
With this latest technology (Flutter or React Native), you can build one app that is for both iOS and Android rather than building two separate apps.
Instead of building every possible feature, focus on what’s absolutely necessary. This is your MVP—Minimum Viable Product. Once you get the user feedback, you can iterate the app.
Related Guide: MVP Development Full Guide for Startups
Hiring mobile app developers is a smart move because it is more cost-effective than building your own team.
A Pro Tip: Choose an app development company from regions where it is much cheaper. Also, try to evaluate it on factors like their past experience in the field, communication skills, etc.
Rather than building everything from scratch, use pre-built solutions or modules. You should avoid building AI features from scratch. Instead, use tools like OpenAI APIs and Google ML Kit.
These tools have pre-built solutions for building features like chatbots and analytics, which not only save time and money but also look great!
Here are the strategies you can implement to engage users and generate money:
You can offer a free plan for your app with basic features that will entice users to at least pay for your app’s basic features, and then once they like the app, they can upgrade to the premium model.
Sell items in your fitness app like:
You can partner with fitness brands, models, gear, supplements, or wellness services and recommend their products/services within the app.
And earn a commission for each sale made through your referral link.
You can add ads in the free version of your app to generate a steady stream of apps; however, make sure to offer an ad-free experience in the premium version.
People love things done in their comfort!
Allow users to book one-on-one sessions with certified trainers through your app, charging a fee for each session. You can also host live webinars or virtual classes.
People love competition and rewards.
Therefore, offer fitness challenges with a rewards plan where users earn credits for workouts and can redeem them for rewards or app features.
Partner with companies to offer your fitness app as part of their employee wellness programs or hold sessions at companies.
AI-powered fitness apps are revolutionizing the healthcare industry.
The fitness app features benefit the users with:
While the cost of fitness mobile app development depends on various features and complexity and it may cost a lot. But with the right approach, you can bring down the fitness app development expenses and ensure a promising ROI.
SolGuruz specializes in developing innovative and scalable custom fitness apps. Our app development team has experience in generative AI development technologies to create apps that stand out in the market.
Hire our fitness app developers and bring your vision to life!
Yes, it is very profitable. The fitness app market’s revenue is expected to hit $8.30 billion, with an annual growth rate of 4.93% (CAGR 2025–2029), reaching $10.06 billion by 2029.
Here is the process of developing an app:
Written by
Paresh is a Co-Founder and CEO at SolGuruz, who has been exploring the software industry's horizon for over 15 years. With extensive experience in mobile, Web and Backend technologies, he has excelled in working closely with startups and enterprises. His expertise in understanding tech has helped businesses achieve excellence over the long run. He believes in giving back to the society, and with that he has founded a community chapter called "Google Developers Group Ahmedabad", he has organised 100+ events and have delivered 150+ tech talks across the world, he has been recognized as one of the top 10 highest reputation points holders for the Android tag on Stack Overflow. At SolGuruz, we believe in delivering a combination of technology and management. Our commitment to quality engineering is unwavering, and we never want to waste your time or ours. So when you work with us, you can rest assured that we will deliver on our promises, no matter what.
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