Top 8 Technology Trends Driving Real Estate Innovation in 2023

A complete guide to technology trends that are driving real estate innovation in 2023. It includes metaverse, AR/VR, and IoT on top.
Top 8 Technology Trends Driving Real Estate Innovation

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    Although other industries have quickly embraced new technology, the real estate and construction sectors have lagged. Yet, this is shifting as a result of the widespread digital revolution now taking place in the sector. Several real estate market sectors feel the effects of the proliferation of “PropTech” companies, including Real Estate App Development and scaleups that use cutting-edge technology. Technology usage is concentrated on two fronts: enhancing the client-tenant experience throughout the property lifecycle and gaining better insight into the property to make better investment and management choices.

    Main Real Estate Innovation in 2023 include:Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). Yet, tremendous innovation is occurring as these technologies are adapted for application in the real estate industry. This points to the industry’s potential for development and the vast possibilities ahead.

    Whether or not a certain piece of technology finds widespread usage in the real estate sector depends on how much benefit its consumers get from it.

    The 2021 NAR Home Buyer and Seller Generational Trends Report reveals that consumers across generations particularly value some functions. Among them are visuals, in-depth descriptions, floor plans, lists of local real estate agents, and interactive 3D tours. So, real estate developers are taking care of the same in Real Estate App Development.

    This article delves deeply into the leading Real Estate Innovation in 2023 and how it transforms the industry and its customers.

    But first, let’s examine the booming real estate market.

    Real Estate Industry Market – An Overview

    Real Estate Industry Market – An Overview

    Positive growth is expected to continue rapidly in the real estate industry in the coming years. Have a look at these real estate-related statistics:

    The worldwide real estate sector is projected to bring in $4,263.7 billion by 2025, according to a survey by Grand View Research, Inc

    Throughout the projection period, demand for residential real estate is expected to rise significantly around the globe, especially in North America, the Asia Pacific, the Middle East, and Africa (2014-2025).

    As the world’s population grows, the need for real estate to house the necessary public, private, and institutional services like schools, hospitals, and shopping malls rises.

    Please take a look at this chart to see how respondents to a study by the National Association of Realtors choose to present their findings on how homebuyers go about their search for a new home:

    The statistics show that technology is positively impacting the real estate industry. With that out of the way, let’s investigate the many technological developments in the real estate sector that are driving the industry’s radical transition. 

    Top Technology Trends Driving Real Estate Innovation in 2023

    In this part, we will discuss the major technological advancements in the real estate industry and how they are changing the customer experience and influencing the cost of Real Estate App Development.

    Top 8 Technology Trends Driving Real Estate Innovation in 2023
    1. Virtual Reality

      Taking about the Real Estate Innovation in 2023, The term “augmented reality” refers to a technology that superimposes computer-generated pictures over a user’s actual environment. A virtual home tour is now possible thanks to developments in real estate technology. 

      Investing internationally would benefit since potential buyers may see a property from anywhere in the globe without leaving their house. Just think of the potential for selling a home that doesn’t exist. Consumers will have a comprehensive mental image since they can virtually “visit” it. 

      Thus, by digitally altering a location, one may see its potential and decide what to do with it.

      While not a new phenomenon, the epidemic has hastened the spread of VR and AR technology. Because of current policy restrictions, several real estate brokers and owners have turned to online tours instead of in-person showings. Significant advantages over standard property showings were found, suggesting this method has future use.

      Listings that include a 3D virtual tour on their websites sell 31% quicker and for up to 9% more, according to a study conducted by Matterport.

      Especially amongst bankers, the usage of virtual and augmented reality technologies in the real estate market is expected to expand. Although potential house purchasers may be more enticed to visit the property and experience the ambiance physically, investors’ demands and criteria are often met via 3D tours and walk-throughs.

      With its growing presence in the home-buying process, virtual reality (VR) is also expected to make inroads in the rental market. More and more property managers and hosts of short-term rentals are including virtual tours with their ads. According to the promising results of the Matterport poll, this may soon be the standard for rental advertisements.

    2. The Metaverse

      Beyond or beyond the cosmos is where the metaverse concept originates. So, anything outside our world would be the metaverse. In the metaverse, you may acquire land and establish virtual communities using an avatar. As it is a virtual world, the properties you purchase there have infinite growth potential. 

      The rules of this metaverse are the same as ours. It takes money to purchase and virtual currency to buy property in the metaverse (virtual currency). The most popular cryptocurrencies throughout the metaverse’s many networks are Ethereum (ETH), Sand, and MANA. Making purchases in the metaverse allows for monetizing products and services and generating profit. This could be a real thing in Real Estate App Development.

      In 2023, Forbes anticipate the continued expansion of virtual real estate and investment possibilities to be the final technological trend driving real estate. A total of $5.95 billion is expected to be spent on real estate in the metaverse by 2028, up from an initial estimate of $821.9 million in 2021.

      Innovations in other real estate tech trends, such as virtual reality (VR), augmented reality (AR), and blockchain technology in the real estate industry, have aided in this expansion. Although investing in virtual assets is still relatively new, investors are likely to proceed cautiously at first. One may argue that replacing one’s real possessions with virtual ones is not prudent. Still, the metaverse does provide an intriguing way to diversify your investments.

    3. Internet of Things (IoT)

      Living conditions are changing in several ways due to the widespread adoption of smart houses, apartments, and gadgets. One of the most prominent developments in property management is the widespread use of smart devices made possible by the Internet of Things (IoT). That’s another Real Estate Innovation in 2023 to look for.

      The term “Internet of Things” (IoT) describes the widespread use of embedded computer and sensor technologies in everyday objects. In the end, the point of this innovation is to make people’s lives easier and more enjoyable.

      See how the Internet of Things is reshaping our homes into “smart” environments. A smart apartment has the following three key features:

      Smart features might range from lighting and locks to package delivery and cleaning services.

      To facilitate interaction between appliances, the building’s infrastructure, tenants, and management, a smart apartment’s infrastructure is wired for connectivity from the ground up. Connectivity enhancements allow for the use of modern conveniences like Wi-Fi, smart sensors, and high-tech door locks.

      The third element of a smart apartment is community management via the provision of services designed to save tenants time, money, and small issues. Some of the features that aid property managers and tenants in creating a more dynamic community include in-built event calendars, resident support, and on-demand services.

      Also, this is one of the most sought-after developments in proptech, particularly among rental property listing sites and other real estate marketplaces. Smart apartments are most suited for brand-new construction. Still, even older buildings may be converted to provide the same connection.

    4. Blockchain in Real estate apps

      Many real estate deals still need the participation of impartial parties like banks and brokers and copious amounts of paper paperwork. Real estate is also under pressure from growing housing prices. Because of the high prices, fewer people under 35 are willing to put money into real estate. 

      There are several ways in which the rising blockchain property technology is attempting to meet these difficulties. Smart contracts are digitally signed agreements containing information about real estate transactions on a blockchain. 

      It makes the process more open and secure by eliminating the requirement for third-party participation and paper documents. Because of tokenization and blockchain technology, even those with modest means may participate in the real estate market by purchasing tokens.

    5. Building Information Modelling (BIM) & Drones

      BIMs are digital files that may be shared, analyzed, and connected in various ways. They are useful in making a home purchase choice. In the past, it was hard for building designers, engineers, and builders to coordinate their efforts on a single blueprint. As a result, misunderstandings and mistakes became increasingly commonplace. 

      Collaborating on building design, construction, and operation using BIM saves time and reduces the likelihood of mistakes. Because of this, real estate professionals can take on more projects. In 2021, the BIM market was worth USD 140.9 million, and it is expected to increase even more in 2022.

      Drones are remotely piloted aircraft that may be used to capture aerial imagery. It’s easy to see how these technological advancements, which provide an overhead view of a certain area, may be valuable in the real estate industry. This helps the buyer see the property’s or land’s future uses and layouts before making a final decision. 

      Images captured by drones may show a property not just as it would seem to a human eye but also from new vantage points. Businesses are keeping the concept of Drones during Real Estate App Development.

      The roof of a building and its condition are two examples of things that could benefit from being included but are often overlooked because of their inaccessibility. That may surprise, but even photographers fly drones inside to film the inside.

    6. Fractional Ownership

      Fractional investing is another promising Real Estate Innovation in 2023 that will only increase in importance next year (2024). This is nothing new in the real estate industry. For decades, investors have been forming partnerships to hold fractions of real estate via syndication, real estate investment trusts (REITs), and other mechanisms. Yet, technological advances are hastening this tendency in a manner that many perceive as a democratization of the property market.

      In the past, investors still required substantial beginning money, even with fractional ownership. For instance, most REITs only accept investments from qualified investors and have a $25,000 minimum investment threshold. These days, investors may use any one of a variety of PropTech platforms to buy fractions of larger real estate projects. This may ensure that more individuals can enter the real estate investment market.

    7. Data Analysis Assisted by Artificial Intelligence

      Artificial intelligence research and development aims to create intelligent machines that can carry out human-level activities. The purpose of using this innovation in the real estate industry is to speed up the whole process via automation. It implies that real estate agents now have rapid access to data on all available properties. 

      Using this information, we can more accurately forecast property prices. As AI can train itself, make judgments, and find solutions to issues without human input, it can make people more productive.

      The real estate technology business has been investing heavily in artificial intelligence (AI) research in Real Estate App Development, and the results have been promising in recent years. For instance, real estate investors may now locate and evaluate opportunities at previously unthinkable speeds. Robotics and huge data have made this possible.

      Quantum computing AI is one developing concept I anticipate will gain traction in the years after 2023. Projections place the size of the worldwide quantum computing industry at $1,765 million by 2026, up from $470 million in 2021. And that’s only the beginning. The real estate industry has been slow to adopt this cutting-edge technology. Yet the potential is immense, so as the technology advances, more and more PropTech businesses and corporations may start using quantum in their algorithms.

    8. Development in Property Management Software

      Agents, owners, and renters all have a lot of paperwork and regulations to keep up with regarding real estate. The real estate industry is seeing a rise in companies building cloud-based customer relationship management (CRM) services. These customer relationship management systems ensure that agents never lose sight of their customers or the details of any active agreements. 

      These cloud-based systems provide convenient access to vital information at any time. With the help of cloud computing, customer-centric property as service (PaaS) systems are becoming a reality, allowing tenants to optimize a building’s amenities. Tenant experience platforms are another kind of property management software that’s becoming more common. They provide a direct channel of interaction between landlords and renters.

    Build a Next-Gen Real Estate Mobile Application with SolGuruz

    Wrap Up

    So, here are the key 7 Real Estate innovations in 2023 to help consumers have a better time while shopping for a home, streamline the building project, and empower businesses and investors to make smarter choices. 

    Businesses may provide their clients with a better experience in the long run by using immersive technology like drones for property tours, smart property recommendations, and virtual assistant involvement.

    Building owners and tenants alike may feel more at ease with the addition of IoT security and automation devices. The real estate industry is also using big data to learn more about customers and the market, which helps businesses tailor their services accordingly.

    This research merely scratches the surface of the trends we discovered in our extensive survey of innovation and startups in the property technology space. Artificial intelligence (AI) applications, online real estate transactions, and Internet of Things (IoT)-based building systems are examples of how this industry will revolutionize Real Estate App Development. 

    A significant part of staying ahead of the competition is keeping an eye out for new possibilities and developing technology that may be incorporated into your company. Please get in touch with us now to have your interests in technology and new businesses thoroughly researched quickly and painlessly.


    In 2023, how would you describe the real estate market?

    In 2023, the worldwide real estate industry is expanding despite the economic catastrophe connected with the Covid era. Internally, purchasing and competitive power are expanding, enabling real estate website operators to concentrate on the local market.

    What are the real estate business forecasts?

    The outlook for the real estate market is positive. Most experts believe that technological advancement and population increase generate good circumstances for the real estate business and associated services.

    What is some top leading Real Estate Innovation in 2023?

    We can highlight some main trends: 1) Virtual Reality & Augmented Reality 2) IoT and Smart Home Services 3) Big Data and AI 4) Real Estate CRM Software 5) Fractional Ownership 6) blockchain and Big Data 7) Real Estate Mobile Apps 8) Virtual Tours with Drones, etc.

    What is the technological advancement in real estate?

    Virtual Reality & Augmented Reality, Artificial Intelligence, Generative AI, and Blockchain are the most demanding technologies being used in Real Estate these days.

    How can Generative AI help in real estate?

    Generative AI or ChatGPT or in general Artificial Intelligence in real estate can help in many ways, from performing data analysis and helping professionals with taking strategic decisions, predicting the industry trends based on data, increasing the customer experience by recommending properties based on requirements or the data of their choices collected on the platform, etc.

    Will AI replace real estate agents?

    Despite the many benefits that AI has introduced to the industry, it’s unlikely to replace real estate agents anytime soon. AI can process the data and provide recommendations based on models and algorithms, but it can not replicate the human touch, experience, feelings, and negotiation, in short, a personal touch that real estate deals with in their daily life.

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