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The article throws light on the benefits of Gen AI in travel and different use cases of generative AI in travel industry. It aims to help software developers develop travel apps and CTOs looking for new features to include in the travel app they are planning.
By Paresh Mayani
Last updated on: April 25, 2025
Imagine a travel assistant that knows what you like – before you even tell it.
That’s the kind of magic generative AI is bringing to the tourism world. Whether it’s recommending hidden places you’ve never heard of or planning a one-of-a-kind itinerary based on your interests, this technology is reshaping how we explore the world.
In the travel industry, generative AI acts like a digital concierge. It understands what travelers want and delivers experiences that feel tailor-made. From the moment you start dreaming of a destination to the second you check out of your hotel, AI is there – quietly crafting a smoother, smarter, more personal journey.
In this blog, we’re diving into top 20 use cases where generative AI is transforming travel – from planning and pricing to safety and sustainability.
Travel tech is an umbrella term that uses IT, technology, or any other similar technology in the travel, and tourism sector.
Travel technology can assist companies in streamlining or even automating procedures that have historically required direct human intervention. This can assist a company in hiring fewer employees, saving money, and increasing revenue, all of which boost financial outcomes.
Online tourism agencies may interact with their clients in whole new ways with the help of Gen AI, a potent instrument. Through an examination of a client’s past travel experiences, financial limitations, and areas of interest, Generative AI Development in travel is able to design personalized travel plans that suit their individual tastes. This goes far beyond simple suggestions; Gen AI is able to find undiscovered treasures and create experiences that are unique from the standard tourist traps.
Generative AI is making waves in travel—and not just for tech geeks. From better traveller experiences to more revenue for businesses, the benefits are far reaching and practical. Here’s how it’s changing the game for travellers and travel brands:
Just imagine that when you open your favorite travel app, you get some personalised recommendations, and you feel like they were tailored suggestions just for you. This is ultimately the power of generative AI.
By analysing a traveller’s past bookings, search history, place and food reviews, and even social media activities, AI can tailor recommendations to their tastes.
For businesses, this opens up opportunities for upselling things within the apps. Suggesting room upgrades, excursions, or dining packages at the right time means happier customers and more revenue.
Pricing in travel is no longer a guessing game.
Generative AI looks at real time demand, seasonal trends, historical data and even competitor pricing to optimise pricing on the fly. During peak periods it can maximise profits by adjusting rates. During off peak periods it can offer discounts to attract budget conscious travellers.
This flexibility means businesses stay competitive and occupancy rates remain steady—all while improving profit margins.
Today’s travellers expect instant answers, anytime and anywhere.
AI tools like virtual assistants and chatbots now offer 24/7 support, helping travelers with everything from booking issues to travel updates. These AI powered tools can answer FAQs, change bookings or provide itinerary details—without ever needing a human agent.
This not only improves response times but frees up human staff to focus on complex requests or high touch services, creating a better overall experience.
The power of generative AI isn’t just customer facing; it’s also transforming operations.
It is now possible to automate tasks completely, such as creating and processing invoices, keeping track of data and Excel sheets, and producing different reports. Rather, the team can now focus on strategy, innovation, and customer engagement.
In short, AI helps travel companies do more, faster—with fewer resources.
The use cases of generative AI in travel app development have transformed the travel industry. Here, we are listing some more use cases of generative AI in the travel industry that you can incorporate into your app development journey.
Imagine planning your next vacation without spending hours on Google. No comparison tabs, no spreadsheets—just tell an AI what you’re dreaming of, and it gets to work.
That’s the magic of AI travel agents in 2025.
These digital assistants do more than just find cheap flights or recommend hotels. Whether you’re a luxury-seeking person or a weekend traveller, they know how you like to travel. They will create itineraries, recommend places and travel destinations, and even notify you if your preferred airline lowers its costs based on your preferences, past reservations, and budget.
What makes them stand out? They’re proactive.
Depending on your goals and planning, they may remind you to renew your passport, suggest less crowded travel dates, or encourage you to have a better trip. It is comparable to carrying around a personal travel planner without having to pay a hefty fee.
Why it matters for online travel agencies:
Integrating conversational AI chatbots into booking platforms and mobile apps isn’t just helpful; it’s now essential. It increases customer engagement, which further helps in increasing bookings, reduces customer support load, and keeps your brand top-of-mind by delivering a smarter, smoother planning experience.
Gone are the days of cookie-cutter travel plans.
Today’s travelers want experiences that feel personal. And generative AI is making that happen—at scale.
AI can provide more dynamic, personalised and customised itineraries based on your preferences and the things that are most important to you. For example, are you an adventurer, history lover, or foodie? Which would you prefer: five-star comfort or boutique accommodations? AI takes into account your travel preferences, daily pace, flight schedule, and budget.
But it doesn’t stop at logistics.
AI can recommend local hidden gems, offbeat restaurants, and even cultural etiquette tips that elevate the whole experience. It also adjusts in real-time based on the data, so if a storm occurs on your beach day, it will adjust your plans and recommend an equally interesting activity in the area.
For travel companies and tour operators, this means happier customers and fewer cancellations. It further helps increase the brand value and loyalty.
Pricing in travel has always been a moving target, but now, AI makes it intelligent.
With generative AI, businesses can go beyond basic demand-based adjustments. It looks at real-time booking trends, local events, local attractions, competitor rates, holidays, weather, and even user behavior to tweak pricing on the fly.
This helps travelers find deals that fit their budget and lets travel providers maximize revenue when demand spikes.
Think of how Airbnb adjusts nightly rates. AI considers location, seasonality, guest demand, and property features to offer the best price—one that balances value for the guest and profit for the host.
For OTAs, airlines, hotels, and tour operators, dynamic pricing powered by AI isn’t just a nice-to-have, it’s a competitive edge. It drives more bookings, reduces manual intervention, and ensures you never leave money on the table.
Using virtual travel assistants with Generative AI capabilities has revolutionized customer interaction and increased revenue in the travel industry. Studies show that 87% of consumers said they would be happy to communicate with these virtual assistants to expedite and save money on their vacation plans. These AI-powered travel chatbots offer a multitude of advantages, such as personalized tour package recommendations based on individual interests, behavior, and financial restrictions. They apply generative AI in the travel industry.
Additionally, virtual travel assistants are excellent at upselling extra services like transportation and activities while on location, which opens up new revenue streams for travel companies. Interestingly, these AI helpers are available 24/7, so travel companies no longer need to hire real representatives on a regular basis.
It simply means that as a user updates the preferences, the integrated AI in the app will recognize the patterns. If a user updates the choices to mountain stay or hill station stay, the app will recommend popular hill station choices. Smart recommendations also suggest hidden gems in popular places.
A very popular smart travel recommendation option is travel journaling. There is an AI-powered travel journaling app “AVARE” that helps meticulously arrange travel details. An interactive map that allows you to create and modify locations makes it simple to keep track of your travels and return to special places. The application offers comprehensive lists to arrange your vacation experiences, guaranteeing that each and every aspect is painstakingly documented. Avare also provides extensive sharing options, so you may tell friends, family, and people about your trip experiences and highlights.
A smart way of travel journaling while keeping all the travel details and memories intact. It is an intelligent way of implementing AI for travel app development.
Conventional hotel upgrades can also be a pain, but GenAI makes things easier by determining the greatest upgrade options by evaluating passenger profiles and booking data. This enables travel companies to send out automated messages proposing specific upgrades like flying classes or other sorts of rooms. This focused strategy raises the chance of conversion without significantly raising operating expenses.
Furthermore, GenAI uses traveler data to craft customized upgrade messages that speak to each person’s interests. For instance, GenAI might recommend a quiet room for leisure travelers or an upgrade with a balcony for a tourist who wants to view the sights. This raises the upgrade’s allure and increases travel companies’ overall earnings.
Wanderboat AI collects content from various websites, social media sites, and other platforms to simplify the process of itinerary planning and trips.
Whether on a short-day trip or a long vacation, its AI-powered chat function helps travelers at every turn. The bot offers two personas:
In addition, the site has other tools like the Attach Feature, which allows users to upload links and pre-made travel plans to serve as templates for creating custom itineraries, and GenAI in Map, which retrieves 3D maps for navigation, among many more.
Wanderboat AI also nurtures a community where users may interact and exchange stories.
AI provides real-time language translation for travelers, helping them communicate effectively in foreign countries.
Travel experiences in non-English speaking nations are being revolutionized by chatbots and instant translation apps. Language boundaries vanish with the touch of a screen, whether in colorful Hanoi, scenic Seoul, romantic Paris, or busy Tokyo.
These cutting-edge gadgets enable tourists to easily explore strange environments. It becomes easy to ask for directions, read signs, and comprehend local traditions. Users who have access to real-time translation capabilities can submit images or enter queries to get translations that fill in language gaps instantly.
Additionally, chatbots are ready to assist with reservations, answer commonly asked queries, and support users with different levels of linguistic competence. The power of Generative AI may make travel stress-free and unforgettable for all travelers.
When traveling, people frequently have a lot of queries and worries. Artificial intelligence (AI)-driven chatbots and virtual assistants are specifically engineered to effectively tackle these issues, offering details on anything from visa prerequisites to nearby transit choices. Travelers can receive vital trip information straight from AI chatbots, such as boarding tickets, confirmation emails, and local emergency contact information.
By doing this, you can guarantee that passengers have easy access to the information they require and lessen the burden on your human workers. Sophisticated AI chatbots are able to converse freely with tourists, comprehend their preferences, and gather information for a personalized trip schedule. With travel companies, this individualized approach promotes trust and loyalty.
AI travel assistants are being adopted by a lot of forward-thinking travel organizations to improve and expedite the consumer experience. For instance, Trip.com Group, a well-known name in the online travel services market, embraces artificial innovation through TripGenie, the business’s interpretation of an artificial intelligence travel helper. After being incorporated into the Trip.com Group’s this AI travel app, TripGenie has shown remarkable outcomes. Increasing customer retention rates and increasing the conversion rate are two examples. This has made AI travel a very exciting arena for travel market enthusiasts to embark on.
TripGenie’s extremely accurate compressive search and recommendation engine for complex queries guarantees that users find what they need quickly and precisely. The service’s sophisticated itinerary planning tools, which will soon include the introduction of its multi-destination planning feature, offer instant inspiration and customized itineraries in less than a minute, accommodating a wide range of linguistic and travel preferences.
Right now, predictive analytics is experiencing a boom. It has become the technology businesses use to obtain a competitive edge and offer fact-based predictions about what the sector will look like in the future. The day-by-day increasing AI travel recommendations is also a big factor in these predictions.
Predictive analytics is being used more frequently due to the explosion of big data and the insights that these massive datasets can provide to further organizational objectives. Harder economic times also push businesses to improve to stand out from the crowd. This has impacted the growth of predictive analytics into domains outside pure-play technology and into the domain of major corporations. One of these actors is the travel and tourism sector.
Booking a trip should be exciting and not frustrating. Making travel plans should be thrilling and enjoyable. However, it can become overwhelming when travellers need to compare flights, check luggage fees, or figure out layovers.
That’s where GenAI comes in.
AI-powered chatbots are changing how people book their trips by providing 24/7 intelligent support. These bots don’t just answer basic questions; they provide real-time flight comparisons and pricing breakdowns (including baggage fees and hidden charges) and even suggest better routes or cheaper alternatives based on your input.
For online travel agencies, that means fewer drop-offs and more conversions. Travelers get everything they need in one conversation—without switching tabs or hunting down info.
And that’s not all.
By automating booking assistance or FAQs, these chatbots also free up customer support teams to focus on complex queries. The result? Faster bookings. Happier customers. Lower costs.
💡 Thinking of building a trip planner app with chatbot features? Check out our guide on how to do it right.
Scam websites. Phishing emails. Fake travel deals.
Fraud is a growing problem in travel, and GenAI is helping to fight back.
Advanced AI systems can now spot suspicious behavior in real time. From unusual payment patterns to location mismatches, GenAI continuously scans for red flags. It uses behavioral biometrics like voice recognition, facial ID, swipe gestures and even typing rhythm to validate user identity.
So whether it’s detecting a bot attack on your platform or flagging fake booking attempts, AI helps protect both the traveler and the brand.
For travel companies, that means fewer chargebacks, safer transactions and more trust among users.
Ask any frequent traveler or finance manager – tracking expenses is a pain.
From saving every receipt to manually logging cab fares, it’s tedious and error-prone. That’s why automated expense tracking is becoming one of the most valuable use cases for AI in travel.
With GenAI, expenses can be categorized in real time. Snap a photo of your receipt and the AI will log it under transportation, meals, lodging, or wherever it belongs. It pulls details from invoices, payment records and even email confirmations to build a clean, exportable report without you lifting a finger.Not just for travelers. A game-changer for companies managing employee trips.
Journeasy already uses this approach to help travelers track every rupee, dollar or euro spent—from hotel bills to street food indulgences.
✈️ With AI doing the admin, travelers can focus on the trip—not the paperwork.
GenAI helps improve in-flight experiences by updating seating preferences and choosing food and beverage services. By offering real-time updates on flight status, connecting flights, and destination information specific to the passenger’s schedule, generative AI can improve the in-flight experience. Ensuring that travelers are always informed and able to make wise decisions, lowering stress levels, and improving the experience of traveling.
All of a passenger’s seating preferences, including those for window seats, extra legroom, or a particular area of the aircraft, can be tracked by generative AI. The AI can use this information to automatically reserve a passenger’s preferred seat for a subsequent flight or make upgrade recommendations that take into account their comfort preferences.
The excitement of going on a trip and the hassle of packing for the trip go hand in hand. What if there were an app that recommends a packing list according to your travel location? There are always AI trip planner apps, but there are dedicated packing list apps like PackPoint, Packr, and others. These apps help you pack light while suggesting the essentials for travel.
You must have experienced that traveling from place A to B is not always easy.
Numerous run-time factors and hurdles, like traffic congestion, weather conditions, local transit options, personal preferences, etc., might make it difficult to choose the optimum route for your trip. However, Generative AI makes that process seamless.
It uses real-time data analysis to recommend the most individualised, economical, and effective routes. Do you prefer scenic highway roads? Are you looking for the fastest route to the airport? Do you want to avoid toll roads? In addition to the map, AI can modify routes according to your preferred method of travel.
Even better, if there’s a traffic jam, sudden downpour, or road closure, the AI will recalculate your route so you’re never caught off guard.
📍 Building a route-optimized travel app like TripIt? You’ll want to put AI at the heart of the experience.
Plans change—especially when you’re on the road.
That’s why real-time updates powered by AI are becoming a must-have for modern travel. Whether it’s a delayed flight, gate change or last minute hotel update, AI will keep you in the loop before you even have to ask.
Generative AI doesn’t just send alerts—it adapts your itinerary based on the changes. Late check-in? It might suggest a local café to wait at. Flight delay? It’ll notify your hotel and offer alternative activities nearby.
These smart, in-the-moment nudges make travel smoother, safer and way less stressful.
What if you could see your next destination before you book the flight?
With AI-powered virtual tours, you can.
Generative AI creates interactive, lifelike previews of destinations based on your travel interests. Want to see what a hike in the Swiss Alps or a street in Marrakech looks like? AI can take you there—virtually.
These immersive experiences go beyond just pretty pictures. They’re personalized. So if you’re into food, you’ll get highlights on the best local eats. Culture lover? You’ll get tips on museums and festivals. Adventure traveler? AI might show you offbeat spots only the locals know.
TripAdvisor has already started rolling this out in places like Orlando and Abu Dhabi using voice-guided tours on Alexa and Google Assistant.>
| 🗺️ For travelers who like to plan with confidence, virtual AI tours offer the perfect sneak peek.
Post-pandemic travel has changed—and safety is now at the top of every traveler’s to-do list.
Generative AI is helping travel companies put health and safety first in real-time. From monitoring local health advisories to tracking exposure risks, AI systems are keeping both travelers and tourism operators informed and protected.
These systems can alert you if there’s a health risk at your destination, suggest safer routes and even notify nearby medical facilities in case of an emergency.
On a larger scale, AI supports contact tracing, sanitation alerts and safety compliance, making it a must-have for travel businesses that want to build trust and peace of mind.
✈️ With AI, safety isn’t just a checkbox – it’s part of the customer journey.
Responsible tourism is growing along with travel. “How can I travel the world without hurting it?” is a question that many travellers have.
The solution can be done using generative AI.
By evaluating carbon emissions data, regional sustainability programs, and eco-certified websites, AI lets you make more environmentally responsible choices, such as choosing eco-friendly hotels and low-emission vehicles.
Considering a vacation to Costa Rica? AI may recommend eco-friendly resorts that help preserve rainforests or wildlife-protection tours. With these tips, you and travel agencies may lessen their environmental effect without compromising comfort or excitement.
🌱 AI-supported sustainability insights have made conscious travel a choice rather than a sacrifice.
Consider this: When French traveler Raoul lands in India, he automatically gives someone a cheek kiss as a greeting. The answer? Surprise and awkward quiet.
The norm in France is that. In India? Not at all.
By providing you with real-time insights into local customs, etiquette, and social norms, all specific to your destination, generative AI can help you avoid these cultural errors.
Businesses may improve your relationship with local communities by including cultural awareness aspects into travel applications. You get the information you need to arrive politely and with confidence, whether it’s about dress codes, tipping customs, or greeting methods.
🙏 AI makes sure you arrive informed, not ashamed, whether you’re bowing in Japan or saying “namaste” in India.
Voice-activated travel assistance mainly focuses on enabling hands-free, intuitive interactions making information accessible. Voice assistance facilitates navigating through different locations, reducing checking the map repeatedly.
Integrating this feature not only improves convenience but also helps in enhancing the overall user experience. AI-powered voice assistance improves travel planning and execution more responsive. This is another way of gen AI serving in a personalized manner.
Generative AI is widely used to create high-quality marketing content such as destination guides, promotional materials, and travel blogs. This saves time and resources while maintaining brand consistency.
Artificial intelligence in travel can accelerate the travel booking process. The benefits of artificial intelligence and machine learning in travel can pave the way for a bright future for AI in the travel business.
These Gen AI use cases in travel app development can revolutionize the travel market and the performance of your travel app. SolGuruz speaks from experience. We have incorporated the use cases in our “AI trip planner app“. Some of the distinct AI-powered features make it unique in the market and value proposition.
SolGuruz believes in leading the market with example. In the field of AI-driven solutions, our knowledge can be quite helpful when incorporating Generative AI into your travel app. We can turn your travel app into a highly customized, effective, and user-focused platform by utilizing the power of Generative AI. Our timely delivery, strong communication, high-quality professional work, and great project management skills are some of the qualities that set us apart from the market.
The travel and tourism sector has a bright future with artificial intelligence and machine learning in travel. Interesting choices, including enhancing the visitor experience, streamlining procedures, and supporting efforts to lessen environmental effects, are made feasible by this technology. Given the speed at which technology is developing, employing generative artificial intelligence could provide travel and tourism agencies a competitive advantage and enable them to offer visitors from all over the world distinctive experiences.
Generative AI in the travel industry makes a great case for embracing future technology in your next travel app. Partnering with a top-tier mobile app development company is equally important to boost your travel app. The right development company can nudge the development in the right direction.
Gen AI works on learning the details of the customers. When processing user preferences, it recommends travel itineraries. These itineraries are highly personalized as they are customized according to the user’s liking.
The 24/7, 365 customer support is enabled with AI. These AI-powered chatbots are available to customers even at odd timings of the day. This feature makes customer support more accessible validating the user convenience.
The feature of real-time updates ensures that flight status, hotel bookings, and other necessary updates reach you on time. These push notifications help the traveler to plan according to real-time updates.
Language is a big barrier when traveling in non-native-speaking countries. AI aids in language translation for travelers. The in-app feature helps travelers to seek language-related solutions in the travel application itself.
Traditional booking was tiresome, checking on multiple channels. In the AI era, booking a trip is completed within a few clicks with the best of deals.
Written by
Paresh is a Co-Founder and CEO at SolGuruz, who has been exploring the software industry's horizon for over 15 years. With extensive experience in mobile, Web and Backend technologies, he has excelled in working closely with startups and enterprises. His expertise in understanding tech has helped businesses achieve excellence over the long run. He believes in giving back to the society, and with that he has founded a community chapter called "Google Developers Group Ahmedabad", he has organised 100+ events and have delivered 150+ tech talks across the world, he has been recognized as one of the top 10 highest reputation points holders for the Android tag on Stack Overflow. At SolGuruz, we believe in delivering a combination of technology and management. Our commitment to quality engineering is unwavering, and we never want to waste your time or ours. So when you work with us, you can rest assured that we will deliver on our promises, no matter what.
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